From brand strategy to
the design that shows it
If you’re working out who you are, or making what you’ve already got look the part, I can cover the lot, so it all pulls in the same direction.
One continuous journey. Jump in wherever you are, you don't need to know exactly what you need.
Brand strategy & identity
The deep work. I get under the skin of your business, then build the strategy and visual identity to match where you're actually heading.
Graphic & website design
Foundations already in place? I bring the same strategic thinking to everything you put out, so it all works together and genuinely understands the brand behind it.
See my
work in action!
The undercurrent method.
Every project is built from the inside out, so the brand always reflects the business underneath. Five phases, one clear thread.
Discover
A kick-off to understand your business, where you're heading, and check we're the right fit for each other.
Immerse
Workshops, client conversations and competitor research. I get under the skin of the brand from every angle.
Define
Shaping it into a clear strategy: proposition, purpose, values and the messaging that ties it together.
Design
Building the visual identity, from moodboard directions through to a finished, ownable design system.
Deliver
Refine, finalise every asset and guideline, and a proper handoff so you feel confident using it all.
Not sure where
you fit?
That’s completely fine, most people don’t. Let’s have a chat and figure it out together.