Case study
Earthed sustainability brand identity
Built from the ground up
The client
Earthed, a startup sustainability and social impact consultancy for the entertainment and events industry.
The project
Building a brand from scratch: strategy first, then a full visual identity to launch a brand-new business.
The challenge
A new startup with no brand. It needed a clear strategic foundation, and an identity credible enough to lead on sustainability but warm enough to bring people with it.
How I solved it
I started with the strategy, the mission, values and positioning, then built the identity on top, so everything is rooted in what the business actually stands for.
Client
Earthed
Scope
Brand strategy & identity
Sector
Sustainability consultancy
Stage
Startup, from scratch
