Case study
SnicketLabs SaaS rebrand
From Adsignal to SnicketLabs, a SaaS rebrand.
The client
SnicketLabs (formerly Adsignal), a SaaS business moving from a narrow, advertising-focused product into a broader platform.
The project
A full rebrand: a new identity, a scalable design system and a website. Brand messaging and strategy led with FiveTwelve Marketing.
The challenge
As “Adsignal”, the brand sat in a narrow, ad-focused box. It couldn’t communicate the wider SaaS offering, or where the business was genuinely heading.
How I solved it
A repositioning, visually and digitally: a flexible, credible-but-human identity built to scale, and a new website that makes the platform clear.
Client
SnicketLabs (formerly AdSignal)
Scope
Identity, design system & website
Sector
Broadcast
Working with
FiveTwelve Marketing
Scalable, and distinctly SnicketLabs.
A refined system that feels credible in a technical space, but human enough to stand out.
New visual direction
A distinctive logo and identity, without alienating the existing audience.
Accessible palette
Better contrast and clarity, while still carrying the old brand’s equity.
Flexible framework
Built to flex across products and platforms as the business grows.
