Case study
Pride Cymru festival brand identity
A festival brand identity built to last, and easy for the team to use.
The client
Pride Cymru, Wales’ largest grassroots, volunteer-led LGBTQ+ charity. The Cardiff festival is its flagship event.
The project
A new, reusable brand identity for the yearly festival, distinct from the charity and built to bring the excitement.
The challenge
The festival’s look changed every year, so nothing ever stuck, and the team had no reusable assets to build on.
How I solved it
A sticker-based system: every element a reusable vector that sits over their photography, quick to roll out even in Canva, in English and Welsh.
Client
Pride Cymru
Scope
Brand strategy & identity
Sector
LGBTQ+ charity festival
Built in
English & Welsh
