Case study
SLX: a B Corp rebrand
A strategy-led rebrand for a growing B Corp.
The client
SLX, a growing events and technical production business, and a certified B Corp with high-profile work including the Olympic Games.
The project
A full rebrand: brand strategy, a new visual identity and a website, to reflect where the business was heading.
The challenge
SLX had outgrown its brand. It lacked consistency internally, and the proposition wasn’t landing clearly with customers.
How I solved it
I started with strategy, not design: workshops across the business, the long-term vision with the board, and customer research, then evolved the identity and built the website around it.
Client
SLX
Scope
Strategy, identity & website
Sector
Events & production
Built from the inside out
Before any design, I shaped a clear strategy that aligned the whole business at every level.
Proposition
A clearer articulation of SLX’s role and value in the industry.
Purpose
A defined reason for the brand, tied to its sustainability ambitions.
Values
Principles rooted in the business and its B Corp commitments.
Messaging
A tone of voice and framework for consistent communication.
A brand aligned with growth
Strategy, identity and implementation now pull in the same direction. Since launching the rebrand, SLX has seen: