The project at a glance
Client
Cafe Zir
Scope
Full branding
A café chain on the rise needed a complete brand system that could connect with a wider audience while keeping its warm, welcoming personality. From the logo and packaging to a new website and mobile app, I created a unified identity ready for both local charm and national growth.
The brief called for a brand that could feel equally at home in a neighbourhood high street and a bustling city centre. The challenge was to create an identity that felt modern yet inviting, scalable across multiple locations, and consistent from in-store experiences to digital interactions.
The creative direction
I developed a creative direction rooted in three principles:
01
Warmth & vibrancy
A palette of deep navy and soft light blue creates a strong, dependable base, balanced with creamy neutrals and a playful pink accent to add energy and approachability.
02
Subtle Storytelling
A clean, text-based logo hides a clever nod to the brand’s focus, a coffee cup shape emerging from the base of the letters. It’s simple, memorable, and instantly ownable.
03
Youthful Consistency
Typography, patterns and layouts are designed to feel fresh and energetic while remaining adaptable across every touchpoint, from takeaway cups to mobile screens.
The design system
From this foundation, I built a design system that works seamlessly across physical and digital touchpoints. The bold but approachable typography pairs perfectly with the playful colour moments, creating a brand that feels both polished and welcoming.
Implementation
To ensure consistency, I built a full brand toolkit with guidelines for logo use, colour, type, imagery, and tone of voice. This makes the identity easy to roll out across new locations, marketing campaigns, and seasonal promotions.
The outcome
The result is a brand identity that feels unified, memorable, and ready to grow. From physical touchpoints to digital platforms, every element works together to deliver a warm, welcoming experience that strengthens the café’s connection with its audience.