My previous work

Case Studies

Every brand project begins with understanding the business behind it.

I work with founder-led businesses, startups and growing companies to clarify their brand strategy and translate that thinking into identity, messaging and digital experiences.

Below is a selection of projects spanning brand strategy, identity design and creative work across industries including hospitality, events, retail and purpose-driven brands.

Each project reflects a different challenge, but the goal is always the same — to create brands that support real growth.