I help businesses at a turning point build brands that reflect where they’re going, not where they started.
I’m Myles, a brand strategist and designer from Bristol, a city with a culture and creative scene I’m genuinely proud to be part of.
I tend to become part of the teams I work with. I have a slight obsession with getting under the skin of a business, the details, the people, the things that aren’t immediately obvious — because I don’t believe I can do the work justice without that level of understanding.
That same thinking carries through to the design. I care deeply about accessibility, because a brand should work for everyone who encounters it, not just some of them.
A brand isn't just a logo or a colour palette. It's the thing that aligns your team, earns trust with clients, and tells the world what you actually stand for, before you say a word.
That's why I start every project with a deep dive into the business. The values, the culture, the people, the ambition. Not as a box-ticking exercise, but because everything that comes after, the strategy, identity, the way the brand looks and feels, should be a direct expression of what's underneath.
Over the past 11 years working in branding, I’ve helped businesses build identities that support real growth.
Here are a few recent examples.
My work sits across three core areas of branding.
If you're ready to do the deep work, this is where we start. I'll get under the skin of your brand, the values, the culture, the direction and build a strategy and visual identity that reflects where you're actually going.
If the foundations are already there and you need a designer who genuinely understands brand, I can help. I bring the same attention to detail to every project, whether that's a new website, campaign or creative assets.
I’ve spent the past 11 years working in branding, both freelance and embedded within growing businesses. That means I understand brand not just as a creative discipline, but as a business one.
I’ve worked alongside leadership teams and founders, which has given me a real appreciation for how strategy, identity and communication need to pull in the same direction. I don’t just make things look good, I make sure they mean something.
